You are as good or bad as your last Friday. The last three Fridays in Subhash Ghai’s life Yaadein, Kisna, Black And White did not yield fruit full results. Now Yuvvraaj takes the number of failures from 3 to 4. On paper, the package (Ghai, Anil, Salman, Katrina, Zayed, Mithun, A R Rahman, Gulzar) looks monumental. It is a prized project. But Yuvvraaj has punctured the hopes of the industry further. The movie is a non performer.

How times change! Until a few years ago, a Subhash Ghai movie would ensure a big opening at the box office. Recall the thunderous start of Vidhaata, Karma, Ram Lakhan, Saudagar and Khal Nayal. Hero too picked up dramatically after 2/3 weeks and emerged a money spinner. But the brand Subhash Ghai has lost its sheen after Yaadein.

Let’s go back to two months before Yuvvraaj released, when the promos were unveiled. It is often said that the promos are the deciding factor these days. Unfortunately, the promos never created the required buzz for the movie. They were thanda, to put it bluntly. The quality of pormos never improved, if you ask my opinion.

Note another factor that went against the movie, It is vital to pitch the movie to the youth when you start promotions. Most distributors agree that the 16 to 30 age group constitutes the cinema going audience today. Look at how Karan Johar smartly marketed Dostana. The plexes were packed with the young people, collegians especially, from Show 1 onwards. Yuvvraaj siffered, in my individualistic, opinion, because it could not lure the youth. Even the take promotions depicting the three brothers did not cut the ice with the family audiences.

It has been noticed time and again that a movie works magic if it is rich in merits. Ghai’s Hero had a tepid start almost everywhere, when released almost 25 years ago, but it picked up dramatically after 2/3 weeks. Yuvvraaj lacks that power, the grip, the magnetism.

Everything boils down to rupaiya, paisa, aana today. The box office performance is of paramount importance if there is big money involved, you can not afford to slip. The theatrical business of Yuvvraaj has been a downer. In the international markets too, the movie has been rejected big time. The revenue generated from Satellite, Home Video and Audio rights would not be enough the costs.

Most of us know all the members of the Khan’s family are not in the favor of Katrina Kaif. Her embark in to new wedded life will not be an easy one as there are enemies present in Salman’s family. The news is rife that Salman’s sister in law Malaika Arora Khan is not very happy with the entrance of Kat as a new member in the family. She shares a cold vibes with Katrina.

Salman Khan is very excited about his forthcoming action film titled ‘Veer’. The film has been directed by Anil Sharma and the story has been written by Salman himself.

The recently released look of Salman has created stirs as the actor is seen in a beefed up, bronzed look with unusually long hair. Salman, wearing a fur jacket and an ethnic neckpiece and kada (bangle), holding a sword in one hand and a shield in the other, looks no less than a mythological Greek warrior.

Rumor has it that Salman has put extra weight for this movie so that he looks like a hulk as you can see. To continue the rumor mill Salman has also charged 20 crore for ‘Veer’ as he is scripting as well as acting and that the movie has a budget of 150 crore.